Hotel Marketing Services for Boutique and Luxury Hotels
Your property looks incredible in person. The question is whether it looks that way to someone scrolling at 11pm, three weeks out from a trip they have not booked yet.
That gap is where we work. StorySpace is a hotel social media and content agency for independent, boutique and luxury properties, covering social media management, on-property photo and video, campaign strategy and content calendars. We shoot the place the way a guest actually experiences it, then put it in front of people who are already deciding where to stay.
Hotel Social Media and Content Services
Hotel Social Media and Content Packages
Hotel Social Media Management
Content creation for Facebook, Instagram, LinkedIn, X (Formerly Twitter)
15-20 posts monthly
3-5 Stories per week
Weekly Engagement
Campaign Strategy
Monthly Syncs
Analytics Dashboard
Social Media Calendar
DM Monitoring
Contest Management
Influencer Management
Website Management
SEO Research & Implementation
Pricing starts at $1,500 per month
MOST POPULAR
Social Media Management + Photo/Video Retainer
Everything included in the Social Media Management Package
Everything included in the photo/video retainer package
One Team. One Voice. One Unified Strategy.
Discounts for Bundling
Hotel Photography & Videography Retainer
Monthly, full shoot days on property (Timing dependent on scope)
40–50 fully edited, retouched images per month
3-5 short form videos for digital use
Drone photography (where applicable)
Pre-shoot planning: shot list built against their marketing calendar each month
Channel-ready formats (horizontal, vertical, crops for web/social/email)
Delivery within 7–10 business days into an organized shared library
Usage rights: full use across all property-owned channels and paid media
Custom Pricing
We don’t just take pretty pictures. We build visual strategy.
Modern travelers don't book rooms; they book feelings. They book the anticipation of the experience. That’s why we map your visual assets to your brand pillars, identifying content gaps before we ever pick up a camera. The result is a compounding library of strategic assets built to convert researchers into lifelong guests.
From kick-off to first post in one month
Transition seamlessly and quickly in 3-4 weeks!
Discovery & Audit
We do a deep dive into each account - heavily researching your engagement metrics, follower identities, bio descriptions, follower-to-like ratios, page SEO, saved Highlights, and more. Your onsite team helps fill out our questionnaire so we can gain additional insights into the property so we can tailor the best strategies.
Guest & Audience Personas
Working in collaboration with your sales and marketing teams, we gather details on who your target demo is so that way we can begin audience personas. Knowing Knowing who your ideal customer is, is key to long-term success and brand buy-in.
Content Development
Once the strategy phase is complete, we then immediately start on content development. This means building out your monthly calendars, working in your buyer personas into content mapping, incorporating SEO into pages, optimizing bios and posts, and building in your sales goals.
LAUNCH
Now that everything is in place, its time for a successful launch. We don’t just post though, we also create opportunities for engagement, asking questions in our posts, running polls, commenting on other user profiles, and more. We are here to build a community, not just check off a box.
Hotel Social Media Results
A six-suite property on Panama's Pacific coast brought us in to run their social. What they were really after was someone to layer in strategy so that they could stop buying engagement.
We worked to create a plan that grew their audience organically, enhanced their geotargeting within Panama, and enhanced awareness for international travelers. The results are from six-months of strategy:
1,407% Increase in Interactions
Lift in organic post interactions in period over period results.
Brand Refresh
Logo & design package, redesigned marketing strategy for international and local travelers, translated copywriting, community management, full photo & video shoot for marketing.
380% Increase in Saves
Saves are one of the clearest signals you have for a customer telling you they want to revisit your property and are weighing a stay. Increases in this leads to more sales.
52% Increase in Reach
Higher Reach means your content is being fed to more feeds which means more eyes are seeing your content. This was achieved entirely organically.
Hotel Social Media Marketing Pricing FAQs
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Every property prices a little differently, but typically we start packages around $1,500 a month. However, this can change depending on various factors, such as how many social channels you want content for, are we managing your on-site F&B channels, how many edited videos you want per month, etc.
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Hotel photography and videography can vary greatly depending on your needs. Is it a 1 day shoot or a 3 day shoot? Are just rooms being photographed or are models and lifestyle content involved? Does your proeprty have onsite food & beverage that requires it own dedicated shoot day? There are many factors that go into pricing a shoot and that often just depends on your budget and overall goals for creative.
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Most agencies charge a base rate for 2 platforms and then each additional platform is an additional charge. The reason for this is that a strategy for, say, LinkedIn is a vastly different audience and content strategy than, instagram or TikTok.
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No, typically ad spend is billed separately from a typical social media management rate unless included in your package. This is because ad spend campaigns are typically ad hoc, so its cheaper on you, the hotel, to keep it as a separate expense.
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This can vary by agency, but we typically structure our contract lengths in 6- or 12-month terms. These lengths allow for strategies and campaigns to really take shape, allows for momentum to build, and is better for tracking quarter-over-quarter results.
