Hotel Social Media Management for Luxury and Boutique Hotels
StorySpace runs your hotel's social channels month in and month out, with a strategy built around what you need to sell and a team that has the hours your onsite staff doesn't.
Value Beyond Expectation
Your guests are planning trips on Instagram and TikTok long before they reach your booking engine. They save Reels, scroll your tagged photos and read the comments to get a feel for the place. Hotel social media management is the ongoing work of making sure what they find looks and feels like your property, posted consistently and pointed at the rooms and event dates you need to fill.
This page walks through what's included in our package and how a partnership with StorySpace runs month to month, starting with the very first call.
Whats Included in our Monthly Services
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Content Creation for Facebook, Instagram, LinkedIn, TikTok
We write, design and edit every post for the platform it's going to. Instagram gets the version guests want to save. LinkedIn gets the version meeting planners and corporate travel managers actually read.
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15 to 20 posts a month
A steady mix of Reels, carousels, single images and graphics spread across the month, so your feed stays active through slow weeks and busy ones alike.
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3 to 5 Stories a week
Stories carry the day to day. Live music on the patio tonight. The sunrise from the rooftop this morning. They keep you in front of followers between feed posts.
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Social media calendar
You see the full month before anything posts, with dates and formats mapped out and captions ready for your review.
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Campaign Strategy
Seasonal pushes and need-period packages get their own campaigns, planned months ahead with your sales team so the content lines up with what's on the books.
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Weekly engagement
Each week we spend time inside your community, replying to comments and showing up on posts from local businesses and travel accounts that tag you. We also respond to all DMs that come through so guest questions are answered immediately.
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Influencer management
We find creators whose audiences look like your guests and manage the partnership from the first message to the final post.
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Monthly syncs
A standing monthly meeting with your sales and marketing team. We review last month's numbers and plan three months out around what's happening at the hotel and in town.
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Analytics dashboard
A live dashboard that pulls straight from each platform and works on your phone or laptop any time. You see the same numbers we see.
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SEO research and implementation
We research the words travelers use to find hotels like yours and work them into your bios, captions, alt text and profile details. Instagram and TikTok both work as search engines now, and Google indexes public Instagram posts from professional accounts, so every caption doubles as a chance to be found.
Meet Eleanor
We count on this visionary to define strategic priorities, allocate resources responsibly, and ensure every decision reinforces long-term value creation.
Meet Emmett
We trust this leader to synchronize production, logistics, and support functions, cultivating dependable processes that uphold our service commitments.
Technology Integration
Discovery
We conduct rigorous evaluations that illuminate inefficiencies and establish a definitive baseline for improvement.
Implementation
Proactive identification and mitigation safeguard assets and uphold regulatory compliance.
Optimization
We cultivate expertise through structured training and mentorship that empower teams to drive sustained progress.